BP
回答一下所有问题并考虑context,以及risk and rewward. 我感觉50%都答不上来。
Is the total market for the venture’s product or service large, rapidly growing, or both?
Is the industry now , or can it become, structurally attractive?
People
Where are the founders from?
Where have they been educated?
Where have they worked and for whom?
What have they accomplished-professionally and personally in the past?
What is their reputation within the business community?
What experience do they have that is directly relevant to the opportunity they are pursuing?
What skills, abilities, and knowledge do they have?
How realistic are they about the venture’ss chances for success and the tribulations it will face?
Who else needs to be on the team?
Are they prepared to recruit high-quality people?
How will they respond to adversity?
Do they have the mettle to make the inevitable hard choices that have to be made?
How committed are they to this venture?
What are their motivations?
Opportunity
Who is the new venture’s customer?
How does the customer make decisions about buying this product or service?
To what degree is the product or service a compelling purchase for the customer?
How will the product or service be priced?
How will the venturer segments?
How much does it cost (in time and resources) to acquire a customer?
How much does it cost to produce and deliver the product or service?
How much does it cost to support a customer retain a customer?
When does the business have to buy resoursuch as supplies, raw materials, and people?
When does the business have to pay for them?
How long does it take to acquire a customer?
How long before the customer sends the business a check?
How much capital equipment is required to support a dollar of sales?
Who are the new venture’s current competitors?
What resources do they control? What are their strengths and weaknesses?
How will they respond to the new venture’s decision to enter the business?
How can the new venture respond to its competitors’s response?
Who else might be able to observe and exploit the same opportunity?
Are there ways to co-opt potential or actual competitors by forming alliances?